case study

From initial idea, to a structured creative plan.
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• Creative brainstorming – We worked closely with the client to develop an engaging story that speaks to gamers and highlights key gameplay mechanics
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• Sketches & storyboards – Visual exploration of the story
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• Style definition – Choosing with client the visual tone: from candy colorful cartoony style to photo-realistic
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• Project planning – A clear production calendar with milestones and delivery dates to stay aligned with the client’s goals and PGA 2024 premiere deadline

Before diving into production, we worked through essential pre-production steps:
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• Animatic – Blocking out the entire trailer to establish pacing and action flow
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• Layout – Setting up 3D cameras and compositions

• Scale Checks – Ensuring accurate proportions for characters and environments.
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This iterative testing phase helped us avoid surprises and lock in the structure early.

With direction and structure in place, we moved into full production. This included:
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‍• Animation passes – Built in stages, with client-visible WIPs
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• Feedback rounds – Scheduled review points for animation and lookdev

• Anim tests – Rendered but unfinished scenes for review, balancing overall look

• Post-production – FX, compositing, color-correction and final edits

Our transparent approach allowed the client to actively participate and steer the process where needed—no black-box workflows.

The final trailer premiered at PGA 2024 and became the centerpiece of the game’s public-facing campaign. But beyond just the visuals, our work delivered real business value:
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• Boosted wishlist numbers on Steam

• Press-ready material for media outlets

• Stronger positioning for investors and funding talks

• Reusable assets for social posts, ads, and future updates

We didn’t just deliver a trailer—we delivered momentum.


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